What the f*ck is PaperTag?
PaperTag is a multidisciplinary digital platform that amplifies underground and independent artists across music, visual art, and performance.
As a rotating digital exhibition, PaperTag transforms its website monthly to spotlight a featured project — while staying tapped in through concert reviews, music drops, fine art critiques, and artist interviews across social. We live where culture’s being made and offer the coverage to match: sharp, visual, and rooted in community.
We don't just document the scene - We move with it.
We don't just document the scene - We move with it.
Our team is spread across Texas, California, DMV, Boston, and Detroit, creating from the inside out. From underground collectives and boundary-pushing art to artist-led nightlife and sonic experimentation, we tell stories that live outside the algorithm and deserve a permanent place in the archive.
PaperTag blends journalism, design, and storytelling to honor artists while the moment’s still unfolding. Our work takes shape through editorial campaigns, photo essays, video interviews, experimental film, and merch drops — all created in close collaboration with the communities we cover.
We’re here to trace the shifts, uplift the margins, and leave something lasting behind.
This isn’t just coverage. It’s curation. And you’re part of it.
