What is CTRL + TAG?
CTRL + TAG is a creative media collective under PaperTag that documents the pulse of underground and independent art scenes.
We specialize in capturing the nuance of performance, curating immersive event coverage, and supporting artist rollouts through intentional storytelling and cultural critique.
Whether it’s a one-night-only gallery show or the rollout of your debut EP, CTRL + TAG is here to press play on your story.
Our Services
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Photography & Video at Art-Centered Events
Recap Videos (Short-form & Long-form)
Editorial Reviews & Articles
Interview Highlights for Promotion
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On-Camera Interviews (In-Studio or On-Location)
Feature Editorials with Custom Photo/Video Assets
Interview Series for Rollouts or Exhibitions
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Creative Lead for Single/EP/Album Releases
Tour Visuals & Promotional Campaigns
Concept Development for Shoots & Artwork
Rollout Calendars & Storytelling Strategy
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Artist Showcases
Pop-Up Galleries
Artist Talks & Listening Sessions
Community-Based Art Experiences
CTRL+TAG @ WORK
CTRL+TAG @ WORK
CTRL + TAG brings intimacy, clarity, and care to the way stories are captured and shared. We don’t just show up — we show what matters.
NXLL in Houston
Captured video and photos from NXLL's first live performance in Houston. Created a 60-second video recap, and published an editorial review covering the energy and storytelling of the night.
AJ McQueen – Private Album Listening Event
Documented AJ McQueen’s intimate, invite-only album preview. Shot photos and video throughout the night, created a short recap video (<60s), and published an editorial review. Supported additional album promotion through coverage.
Black Girls in Art Spaces – Houston Chapter Meetup
Provided full event coverage of an intimate artist walkthrough featuring Carla Sue Lyles’ “Momma Loves Jazz” and Jakayla Monay’s “Welcome to the Mothership.” Captured interviews with artists and attendees, created a 3-minute recap video, and wrote a detailed editorial review reflecting on the night’s impact.